Prue McDonald

About Prue:

Prue founded Alchemy with one big belief: We All Matter. What started as a solo passion project has grown into a whole community. Full of heart, colour, and connection. Alchemy Services launched in 2021, and by 2022 it evolved with a strong focus on mentoring, empowerment, and real-world impact.

Since then, Prue’s vision has expanded into a thriving crew of mentors, admin legends, client liaisons, and program leaders all working together to support children, young people, and families in a way that’s genuine, trauma-aware, and neuro-affirming.

Prue’s journey began in education, but it was her personal quest for growth that lit the spark. After stepping out of the classroom, she connected with mentor Scott Hardy, who helped her see a whole new way of supporting people, through compassion, curiosity, and heart-led work. That moment led to the creation of innovative mentoring and coaching programs for kids disengaged from school and families navigating disability and difference.

Today, Prue’s all about helping people feel seen and accepted exactly as they are. She’s the brain behind Alchemy Services designed to help support workers, carers, parents, and educators reframe behaviour, build connection, and lead with love, especially when working with children and young people with trauma, disability and neurodiversity.

Her work is rooted in one big idea: Transformation happens when people are met with understanding, not judgment.

Qualifications:

Prue holds a Bachelor of Education alongside certifications in Neuro-Linguistic Programming Coaching, Access Bars Practitioner

What does Alchemy mean to Prue? 

“Alchemy means transformation. It’s about helping people unlock their power, discover who they truly are, and live life as the most authentic, amazing version of themselves.”